Apprenticeship Standard For Retail Team Leader Level 3

Our full Standard factsheet can be viewed here: Retail Team Leader

Occupational profile

Retail Team Leaders are a critical support to managers, delivering exceptional customer service and a positive experience to customers, and may have to deputise for managers in their absence.

The role is dynamic and in one day can involve a variety of different functions. Most significantly retail team leaders guide and coordinate the work of the team to complete tasks; identify and explore opportunities that drive sales; ensuring team members maintain business standards in relation to merchandising, service and promotional activities, in line with procedures.

Retail Team Leaders are skilled at managing and motivating their team on a daily basis, ensuring they are fully trained, work effectively and to the best of their ability.

Key Facts

Duration – 13-15 months


Study mode/frequency – Regular attendance on bespoke virtual learning environment and face-to-face meetings planning in with a dedicate tutor


Qualification – Upon completion the apprentice will receive: Retail Team Leader Level 3 qualification 


Knowledge, Skills and Behaviours 

  • Knowing your customers 
  • Know the vision, brand and objectives of the business 
  • Financial procedures and performance
  • Marketing 
  • Effective team communication 
  • Product and service knowledge 
  • Driving sales and promotion  
  • Merchandising and stock control
  • Oversee use of appropriate technology 
  • Legal and governance
  • Team performance
  • Developing self and others 
  • Promoting diversity

Functional Skills – Required to work towards Level 2 in maths and English, unless exempt with recognised prior learning.


Assessment – End point assessment which may include: test of knowledge; competency based interview; assessment of evidence; presentation & questioning and a professional discussion.

For further information please contact our Engagement team

×